Atomicproudly presents


Prime Ski Racing 101:
Train Your Mind like a Champion


Jim Taylor, Ph.D.


6-Week Mental Training Course


On-Demand & Self-Paced


Enroll Now for Just $397!

Rave Reviews


 "Awesome!!!! Well executed, sincere, and a whole pile of wisdom."

"Great course!"

 "Extremely beneficial; ski racing should not be without it! Expert advice delivered with passion...Success is found within this course. It breaks down those doors that hold back many athletes."

“I worked through Prime Ski Racing 101 this summer and found it interesting, inspiring, and applicable to the aspects I need to work on mentally to improve my ski racing.  It provided me with a lot of great insights, allowing me to dig deeper into the complex mental side of ski racing. I look forward to using the mental tools on-snow and in training and practicing my imagery and routine work regularly.”

From post-course survey:


"Definitely" recommend Prime Ski Racing 101 to others: 93%

Rated "outstanding" for overall course, content, and style: 90%

The Mind is the Final Piece of the ‘Ski Your Fastest’ Puzzle


You spend a lot of time on your physical conditioning and technical development. How much time are you devoting to your mental training?

Get your mind in the best shape of your ski racing life!

 Ask yourself these questions:


  • Are you your best ally on race day?
  • Do you get the most out of your training?
  • Do you think your ‘mental muscles’ are as strong as they can be?
  • Do you feel totally prepared to ski your fastest on race day?

If you answered ‘NO!’ to these questions (or just want to make your mind stronger than it already is), then I can help.

Prime Performance System


Based on my own international ski racing experience and decades of working with the world's best racers, this program helps you develop five essential mental 'muscles':
  • Motivation
  • Confidence
  • Intensity
  • Focus
  • Mindset

You'll also learn to use five important mental tools to maximize the benefits of your training and ski your fastest on race day: 

  • Emotions
  • Imagery
  • Routines
  • Breathing
  • Trust
Enroll Now for Just $397!

About Dr. Jim Taylor


headshot-15Considered the world’s leading authority on the psychology of ski racing, Dr. Jim Taylor has worked with Olympic, World Cup collegiate, and junior-elite racers around the world. He has consulted with most of the leading junior race programs in the U.S. The author of Prime Ski Racing: Triumph of the Racer’s Mind, . Jim is a former internationally ranked alpine ski racer who competed for Burke Mountain Academy, Middlebury College, and the University of Colorado.

"My new Prime Ski Racing 101 6-week online course will teach you useful information and practical tools you can use to be mentally prepared to ski your fastest when it matters most."

“When Dr. Taylor met with the girls at Burke, he talked a lot about frustration, anxiety, and  fear in ski racing. He explained to us the importance of positive self-talk and confidence in skiing, and gave really relevant examples of skiers who, just by being more confident, relaxed, and positive, have been able to take their ski racing to the next level. Every time he introduced a new idea he asked us how we felt about it or if we had experience with it, so it gave us an opportunity to make it personal and interact with him.” Internationally ranked FIS racer

Enroll Now for Just $397!

3 Goals You Can Achieve on Race Day:


be prepared 2You can say to yourself, “I’m totally prepared to ski my fastest.”




bring it Go for it and ski your fastest every run.




After the race, no regretssay, “I left it all out on the hill.”




 “This year, we wanted to bring in an expert on Sport Psychology because we saw it as an opportunity to augment our already strong athletic programming. Jim was a natural fit because of his years of working with the unique challenges alpine ski racers face, in addition to being a former internationally ranked racer himself. The response from our coaches, parents and athletes has been nothing short of amazing. We couldn’t be happier!” Eric Harlow, former head FIS coach, Burke Mountain Academy; current alpine director, Sugar Bowl Academy

Enroll Now for Just $397!

What You’ll Get:

  • Six pre-recorded online classes.
  • Summary notes of each class.
  • Prime Ski Racing 101 mental training workbook
  • Race imagery audio files
  • Lifetime access to private Prime Ski Racing Facebook page.
  • BONUS: Full-length e-book copy of Prime Ski Racing: Triumph of the Racer’s Mind.
  • BONUS: Prime Ski Racing iPhone app.

How Prime Ski Racing 101 Works


The course allows you to attend classes on-demand and at your own pace (though weekly is recommended to give you time to process the material). The pre-recorded classes have video, voice, and powerpoint slides. Attendees will be able to log into the Prime Ski Racing 101 members-only page where each class can be viewed. The members-only page will also provide downloadable summary notes of each class for further study. And there will be assignments after each class that will reinforce its main ideas. Attendees will be able to ask questions and share experiences on the private Taylor-Prime Ski Racing Facebook page. 

What Prime Ski Racing 101 Costs?


If we worked together 1:1 for 6 weeks, it would cost you $2700. But with my this course, you can gain many of the same benefits for only $397.



On-Demand & Self-Paced


Team discounts available and coaches attend for FREE when at least 15 athletes enroll!

Enroll Now for Just $397!

Note: This course is one of a six-part series exploring the essential role of the mind in ski racing success for athletes, coaches, and parents.

  • Prime Ski Racing 101: Train Your Mind like a Champion (live!)
  • Prime Ski Training 202: Total Preparation for Maximum Performance (live!)
  • Prime Ski Racing Mind 303: Developing Championship Attitudes (coming soon)
  • Prime Ski Racing Tips 606: Secrets of Success from the World Cup (coming soon)
  • Prime Ski Coaching 404: Psychology of Training Champion Athletes (live!)
  • Prime Sport Parenting 505: Raising Successful and Happy Athletes (live!)

Have questions or want to learn more? Email or call (415.322.8425).

Prime Ski Racing Guarantee


I’m so confident that, if you follow my Prime Ski Racing 101 online course, you will be 100% satisfied, I’m willing to guarantee it. If you don’t see a change in how you think, feel, and ski after completing the course, you may participate in this Prime Ski Racing 101 course again at no cost until you see the results you want.

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Photo Credits: Mitchell Gunn with permission

Disclaimer: The appearance of the racers on this web page does not indicate a professional relationship with or endorsement of Dr. Jim Taylor.