Prime Sport 101:

Train Your Mind Like a Champion

Jim Taylor, Ph.D.

6-class Mental Training Course

On-Demand & Self-Paced

Enroll Now for Just $397!

Rave Reviews

"I took Prime Sport 101 – Train Your Mind Like a Champion to better understand my daughter's challenges. It is an excellent mental training program!  It has the power to completely transform your approach to sport, and gives the goal of performance that is consistently high even under adverse conditions.  I love how it is so user friendly and really identifies all of the things that are potential obstacles to prime performance.   Not only are these obstacles identified, there is a clear method of dealing with them and pushing through them." Sarah Bateman

"I’ve thoroughly enjoyed the Prime Sport 101 course.  It has helped me articulate a number of concepts and concerns about me and my sport activities."

"Loving the course! Dr. Jim is brilliant!!"

"Your class is awesome! I think it's so interesting, and I've incorporated a lot of what you've taught and suggested into my own workouts."

"Dr. Jim Taylor’s course Prime Sport 101 provides athletes, coaches, and parents with a toolkit of practices for athletic mental training. The sessions provide detailed information and a challenge for applying it. I highly recommend this course to individuals with any level of athletic achievement or interest in the athlete’s mind. I found the information influencing more than just my thinking in my sport. While the focus is on athletic performance, many of the insights apply to life."

"Everyone should take advantage of this unique opportunity to improve mentally."

"The strength of this course is Dr. Taylor, his expertise, and personal interest in athletes."

"It was awesome and I learned a lot!!"

From post-course survey:

Would recommend Prime Sport 101 to others: 90%

Rated "outstanding” for the overall course, content, and style: 92%

The Mind is the Final Piece of the ‘Perform Your Best’ Puzzle

You spend a lot of time on your physical conditioning tennis playerand technical development. How much time are you devoting to your mental training?

Regardless of what sport you are passionate about, whether soccer, tennis, golf, gymnastics, football, baseball, basketball, swimming, or any other, get your mind in the best shape of your athletic life so you can achieve your sports goals!


Ask yourself these questions:

  • Are you your best ally on game day?
  • Do you think your ‘mental muscles’ are as strong as they can be?
  • Do you feel totally prepared to perform your best when it matters most?
  • Do you perform your best consistently under the most challenging conditions?

If you answered ‘NO!’ to these questions (or just want to make your mind stronger than it already is), then I can help.

Prime Sport System

Based on my own international athletic experience and decades of working with the world's best athletes, this course helps you develop five essential mental 'muscles':

  • Motivation
  • Confidence
  • Intensity
  • Focus
  • Mindset

You'll also learn to use five important mental tools to maximize the benefits of practice and perform your best on game day: 

  • Emotions
  • Imagery
  • Routines
  • Breathing
  • Trust
Enroll Now for Just $397!

About Dr. Jim Taylor

headshot-15Considered a leading authority on the psychology of sport, Dr. Jim Taylor has worked with professional, Olympic, collegiate, and junior-elite athletes around the world. The author of Prime Sport: Triumph of the Athlete's Mind, Jim is a former internationally ranked alpine ski racer, 2nd degree black belt in karate, sub-three-hour marathoner, and 2-time Ironman triathlon finisher.

"My new Prime Sport 101: Train Your Mind for Athletic Success 6-week mental training course is just what you need. This  course will teach you everything you need to know to be mentally prepared to perform your best when it matters most."

Dr. Taylor had a huge impact on the Stanford Wrestling season. It was the most successful season in program history and his work definitely contributed to that success.” Kerry McCoy, former Head Coach, Stanford University Wrestling Team; Two-time Olympian
Enroll Now for Just $397!

3 Goals You Can Achieve on Game Day:

be prepared 2You can say to yourself, “I’m totally prepared to perform my best.”

bring itGive it your all when it counts most. 

After the competition, no regretssay, “I left it all out there."

“Dr. Jim Taylor approaches the topic of sport psychology from a no-nonsense perspective that makes sense the first time you hear it. The science of psychology can be tough to apply to real life since the mind is so much more complex than we currently understand. But Jim’s approach moves beyond our lack of understanding and makes what we do know work for us in our lives and sports training today.” Clyde Wilson, Ph.D., Director, Health and Performance Sciences, Sports Medicine Institute, Palo Alto, CA

Enroll Now for Just $397!

What You’ll Get:

  • Six pre-recorded classes.
  • Downloadable workbook with summary notes and exercises.
  • BONUS: Lifetime access to private Prime Sport Facebook page.
  • BONUS: Full-length e-book copy of Prime Sport: Triumph of the Athlete's Mind.

How Prime Sport 101 Works

The course allows you to attend classes on-demand and at your own pace (though weekly is recommended to give yougymnast time to process the material). The pre-recorded classes have video, voice, and powerpoint slides. Attendees will be able to log into the Prime Sport 101 members-only page where each class can be viewed. The members-only page will also provide downloadable summary notes of each class for further study. And there will be assignments after each class that will reinforce its main ideas. Attendees will be able to ask questions and discuss issues on the private Taylor-Prime Sport Facebook page. 

What Prime Sport 101 Costs?

If we worked together 1:1 for 6 weeks, it would cost you $2700. But with Prime Sport 101 you can gain many of the same benefits for only $397.

On-Demand & Self-Paced

Team discounts available and coaches attend for FREE when they sign up 15 of their athletes!

Enroll Now for Just $397!

Note: This course is one of a six-part series exploring the essential role of the mind in athletic success for athletes, coaches, and parents.

  • Prime Sport 101: Train Your Mind like a Champion (Live!)
  • Prime Sport Training 202: Mental Preparation for Quality Training (Live!)
  • Prime Sport Mind 303: Developing Championship Attitudes (coming soon)
  • Prime Sport Tips 606: Secrets of Success from the World's Best Athletes (coming soon)
  • Prime Sport Coaching 404: Psychology of Training Champion Athletes (Live!)
  • Prime Sport Parenting 505: Raising Successful and Happy Athletes (Live!)

Have questions or want to learn more? Email or call (415.322.8425).

Prime Sport Guarantee

I’m so confident that, if you follow the Prime Sport 101 mental training course, you will be 100% satisfied, I’m willing to guarantee it. If you don’t see a change in how you think, feel, and perform after completing the course, you may participate in this Prime Sport 101 course again at no cost until you see the results you want.

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Disclaimer: The appearance of the racers on this web page does not indicate a professional relationship with or endorsement of Dr. Jim Taylor.